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About Us 

Our Mission is to Transform Lives the Natural Way

We want to empower sustainable healthy living for the modern generation in Asia and across the globe. From responsible health education to reviving Asian traditions in wellness for modern lifestyles through our home-grown health products, our goal is to make it easy, accessible and affordable for everyone to live healthier.

 At our essence, we believe in a holistic wellness approach to health that encompasses nourishment, healing and strengthening both the mental, spiritual and physical wellbeing through natural means - wholesome real foods, 100% natural ingredients & remedies powered by nature.

About Us 

Our Mission is to Transform Lives the Natural Way

We want to empower sustainable healthy living for the modern generation in Asia and across the globe. From responsible health education to reviving Asian traditions in wellness for modern lifestyles through our home-grown health products, our goal is to make it easy, accessible and affordable for everyone to live healthier.

 At our essence, we believe in a holistic wellness approach to health that encompasses nourishment, healing and strengthening both the mental, spiritual and physical wellbeing through natural means - wholesome real foods, 100% natural ingredients & remedies powered by nature. 

Heal & Restore Balance to your Body and Mind through Nature & Asian Wellness Traditions

We are passionate about preserving & reviving Asian traditional wellness remedies and herbs as food for medicine, so you can benefit from their incredible healing properties, just as our ancestors had done.

 We work with renowned traditional herbalists, herbalists & medical scientists in Asia leveraging the wisdom and principles from Traditional Malay (Ramuan) & Traditional Chinese Herbalism, and Ayurveda that have survived generations and marry them with scientific research to provide superfood products that are rooted in tradition - and supported by science.

 We leverage traditional preparation methods, and ancient combinations of ingredients passed down through generations, to improve bioavailability and absorption of nutrients so our customers can truly experience the optimal healing benefits of these medicinal Asian herbs.

Heal & Restore Balance to your Body and Mind through Nature & Asian Wellness Traditions

We are passionate about preserving & reviving Asian traditional wellness remedies and herbs as food for medicine, so you can benefit from their incredible healing properties, just as our ancestors had done.

 We work with renowned traditional herbalists, herbalists & medical scientists in Asia leveraging the wisdom and principles from Traditional Malay (Ramuan) & Traditional Chinese Herbalism, and Ayurveda that have survived generations and marry them with scientific research to provide superfood products that are rooted in tradition - and supported by science.

 We leverage traditional preparation methods, and ancient combinations of ingredients passed down through generations, to improve bioavailability and absorption of nutrients so our customers can truly experience the optimal healing benefits of these medicinal Asian herbs.

Our Social Impact Mission

We are committed to promoting good health and improving the livelihoods of women & marginalised communities by providing training and job opportunities in the harvesting, production & commercialisation of PurelyB's all-natural, organic herbal products. To extend more help to vulnerable communities, we also donate RM5 from every sale is donated to Zer0hunger.org food relief initiative to provide cash and food aid for the struggling marginalised families in Malaysia who have been affected by the pandemic. Our mission is to improve people’s lives, and also preserve the wellness heritage & herbal culture in Malaysia and Southeast Asia, so more communities can benefit.

Our Social Impact Mission

We are committed to promoting good health and improving the livelihoods of women & marginalised communities by providing training and job opportunities in the harvesting, production & commercialisation of PurelyB's all-natural, organic herbal products. To extend more help to vulnerable communities, we also donate RM5 from every sale to Madhya’s Gift fund by Yayasan Chow Kit Charity to help provide care for critically-ill children from low-income communities. Our mission is to improve people’s lives, and also preserve the wellness heritage & herbal culture in Malaysia and Southeast Asia, so more communities can benefit.

Our Story

A Message From Our Founder

PurelyB is a personal mission for me, how i was able to overcome long term health issues just by changing my diet and lifestyle to be more healthy and natural, and tapping into our Asian & Malaysian wellness traditions and roots. I suffered from long-term health issues and food intolerances for almost 10 years. I didn’t realise i had a toxic diet and lifestyle consuming alot of processed foods and products with harmful ingredients, and what it was doing to my body after all the years of build up. And my body had developed intolerances to gluten, dairy, egg, wheat and shellfish! I wasn’t born with these allergies but my body was crying out for help.

 It wasn’t easy for me to make a change living in Malaysia, but I educated myself, learnt from the best health experts and completely changed my diet and lifestyle to go fully natural. My body needed to heal. What I experienced after was truly life changing for me, my skin and body never felt and looked better. My frequent migraines, digestive issues, skin rashes all went away, and I had so much energy! I felt like a new person.

 This revelation was a turning point in my life and led to the birth of PurelyB, together with my women co-founders, Asia’s leading health experts who played a pivotal role in my journey. It’s been our mission ever since to help spread education and create natural solutions to help others be able to lead a healthier lifestyle, and overcome their health struggles. Being healthy should be easy, accessible and sustainable for everyone, so we can truly live our best lives.

Be Inspired. Be Healthy. Live Naturally.

Raja Jesrina Arshad, CEO & CoFounder

Our Story

A Message From Our Founder

PurelyB is a personal mission for me, how i was able to overcome long term health issues just by changing my diet and lifestyle to be more healthy and natural, and tapping into our Asian & Malaysian wellness traditions and roots. I suffered from long-term health issues and food intolerances for almost 10 years. I didn’t realise i had a toxic diet and lifestyle consuming alot of processed foods and products with harmful ingredients, and what it was doing to my body after all the years of build up. And my body had developed intolerances to gluten, dairy, egg, wheat and shellfish! I wasn’t born with these allergies but my body was crying out for help.

 It wasn’t easy for me to make a change living in Malaysia, but I educated myself, learnt from the best health experts and completely changed my diet and lifestyle to go fully natural. My body needed to heal. What I experienced after was truly life changing for me, my skin and body never felt and looked better. My frequent migraines, digestive issues, skin rashes all went away, and I had so much energy! I felt like a new person.

 This revelation was a turning point in my life and led to the birth of PurelyB, together with my women co-founders, Asia’s leading health experts who played a pivotal role in my journey. It’s been our mission ever since to help spread education and create natural solutions to help others be able to lead a healthier lifestyle, and overcome their health struggles. Being healthy should be easy, accessible and sustainable for everyone, so we can truly live our best lives.

Be Inspired. Be Healthy. Live Naturally.

Raja Jesrina Arshad, CEO & CoFounder

We are Asia’s #1 Trusted Health & Wellness Lifestyle Brand

Our products & content are proudly created and endorsed by a panel of trusted health & wellness experts. We take strict measures to ensure the products & content featured are in line with our values in natural and holistic health, and are supported by science.

We are Asia’s #1 Trusted Health & Wellness Lifestyle Brand

Our products & content are proudly created and endorsed by a panel of trusted health & wellness experts. We take strict measures to ensure the products & content featured are in line with our values in natural and holistic health, and are supported by science.

We Ensure Trust, Quality & Care In Everything  We Do

We are dedicated to improve the health and lives of communities worldwide through content education and our Traditional Asian Herbal products. If you wish to explore partnerships with us please contact hello@purelyb.com

We Ensure Trust, Quality & Care In Everything  We Do

We are dedicated to improve the health and lives of communities worldwide through content education and our Traditional Asian Herbal products. If you wish to explore partnerships with us please contact hello@purelyb.com

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Awards & Achievements