About Us

Harnessing the power of ancestral Malaysian wisdom for a healthier & happier you.

  • At PurelyB™, we believe in the power of nature for fueling our mind, body, and soul.

Rare botanicals, from deep within the Malaysian Rainforest, have served as natural medicine for our ancestors for over 2000 years. Bestowing the gifts of health, beauty, and longevity, these herbs were refined into "jamu" (ramuan) remedies by Traditional Malay healers who served our Malaysian Royal families, before being shared with the entire community. Yet, in modern times, they have faded into obscurity, at risk of being forgotten.

Thus our mission is to revive and preserve the ancient wellness traditions of our Malaysian ancestors. Each scoop of our products embodies thousands of years of wisdom, now made accessible for our modern daily life. 

want to honor our Malaysian heritage, sharing its wellness traditions and wisdom with each and every one of you, to enhance your holistic well-being. 

Reviving ancient Malay herbalism, backed by modern science.

Our Products

PurelyB™ products feature a harmonious blend of the best of Traditional Malaysian herbalism and modern science—all re-imagined in a delicious, easy-to-consume way. Collaborating with world class global medical scientists and traditional healers, we preserve and revitalize ancient superfood blends to support your optimal health, beauty, and well-being. 

Our range includes supplement blends, healthy snacks, superfood tonics designed to address various health concerns such as gut health, skin issues, and mental clarity. All great-tasting so you enjoy every sip and bite! Each product is crafted with 100% natural ingredients, harnessing the healing power of traditional herbs.

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Join us and experience the Malaysian rainforest's magic to elevate your mind, body, and soul.

Our Founder

Founded by Raja Jesrina Arshad, PurelyB emerged from her personal journey of overcoming long-term health issues through natural and traditional Malay remedies. 

Together, our team of health experts and founders share a passion for reviving ancient Malaysian medicine for holistic health, aiming to make natural wellness accessible to all.

“I felt it was my life’s work and the mission of PurelyB™ to honor these ancient traditions and share their benefits with the world.” - Jesrina

Read Jesrina’s Story Here

Our mission is to preserve the herbal industry, wellness heritage & culture in Malaysia and Southeast Asia.

Our Values

1. Holistic Health: We focus on nourishing the whole self - mind, body and soul, combining nutrition, mental clarity, and physical vitality through natural health methods and food as medicine.

2. Quality You Can Trust:  Working with medical scientists and global standards boards, we have  implemented unmatched quality production and testing standards to produce these ancient formulations at the highest potency and efficacy, preserving their benefits to the highest levels. All our products are organically-grown and GMP, HACCP, ISO, gluten-free and halal certified.

3. Sustainability: We are committed to sustainable practices with consciousness and respect for our planet - from our ingredient sourcing to our packaging. Our herbal ingredients are ethically sourced from small farmers across Malaysia, Thailand and India. 

4. Social Impact: We are passionate about uplifting and supporting communities -  providing training and income opportunities to women and marginalized communities whom we employ in the harvesting and production of our superfood products.