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About Us

Leading a sustainable healthy lifestyle isn’t easy in Asia. Most of us don’t know enough about where to go, what to do, what to eat or even how to get started. We wondered why it was so difficult and asked ourselves this question:

“What if there was ONE place people could go to that had all the guidance & solutions they needed to live healthy in an affordable and sustainable way?”

The answer was simple! If everything was easily accessible, more people would be encouraged and empowered to live a sustainable healthy lifestyle.

Through our desire for this one-stop portal, PurelyB was born.

Our Mission

At PurelyB, we recognize that leading a sustainable healthy lifestyle is a journey, not a destination. Our mission is to encourage and support your journey by making it easy and convenient for everyone through our PurelyB portal – your one-stop destination for everything healthy and natural.

Our Brand Values & Beliefs

To succeed we must never forget Who We Are. It is important to always keep in mind that our beliefs and values make Snap-on unique.

Natural & Holistic

At our essence, we believe in a holistic wellness approach to health that encompasses nourishment, healing and strengthening both the mental, spiritual and physical wellbeing through more natural means - natural, wholesome diet, remedies and techniques.


Our content is proudly created and endorsed by a panel of trusted natural health & wellness experts. We take strict measures to ensure the content featured are in line with our values in natural and holistic health.

Passion & Care

Everything created by our co-founders, community and team is powered by our passion, love and care for making a positive difference in people’s lives, healing their bodies and reducing the risk of health problems with holistic living.


Dedicated towards helping our members transform their lifestyles naturally and sustainably for the long term, we continuously offer impactful solutions, community support and guidance.